Website Migration Services

Migrating a network of location websites requires careful coordination across content, SEO, integrations, and local information. Two Taps manages the migration as one connected project, reducing disruption while creating a website network that is easier to manage, scale, and optimise.

What You Get

Migrating websites involves more than moving pages between platforms.  

Website and Content Audit

We assess your current CMS, web hosting, content, templates, data, integrations, and publishing workflows. This helps determine what should be migrated, improved, consolidated, or retired.

Migration Strategy and Technical Planning

We create a CMS migration plan covering the new website architecture, content structure, permissions, integrations, redirects, testing, and launch requirements. For larger networks, we can plan a phased rollout to reduce risk and address issues early.

Content and Data Migration

Our website migration experts transfer approved content, media, metadata, location information, and structured data into the new platform. Where practical, we automate repeatable tasks while reviewing exceptions individually to maintain accuracy. 

SEO Website Migration

We map URLs, implement redirects, preserve important metadata, update internal links, and review indexing requirements. Careful testing and post-launch monitoring help reduce disruption and protect established search value.

Integration Migration

We reconnect essential tools such as analytics, forms, CRM systems, location search, booking platforms, and marketing automation. Each integration is tested to confirm that data and customer journeys continue to work correctly.

Quality Assurance and User Acceptance Testing

Before launch, we test migrated content, templates, navigation, redirects, forms, analytics, accessibility, and location-specific variations. Stakeholders can review the new environment while issues can still be resolved safely.

Launch and Post-Migration Support

We coordinate launch activities, validate entire website functions, and monitor errors, redirects, integrations, and search performance. Post-launch support helps stabilise the new website network and identify further improvements.

The Results

Franchise and multi-location brands need a model that accounts for the relationship between the brand, its regions, and its individual locations.

Maintain Central Brand Control

Create approved content structures and block templates to support a consistent customer experience across all locations. Manage shared messaging, campaign content, and brand standards without manually updating every existing website. 

Give Local Teams Appropriate Flexibility

Different locations may need to publish local promotions, community news, service information, or regional content. Give authorised local teams room to remain relevant while protecting approved templates, messaging, and brand standards.

Structure Content for Reuse

Traditional migrations often move pages as isolated blocks of content. A headless approach can organise information into structured, reusable content instead. This makes it easier to manage content centrally and deploy it across websites, locations, campaigns, and other digital channels.

Make Network-Wide Updates Faster

Marketing teams can spend less time repeating the same update across multiple websites. Shared content and controlled publishing workflows can help your team launch campaigns, update important information, and respond to changes across the network more efficiently.

Connect the Tools Your Organisation Uses

A flexible headless architecture makes it possible to connect the content platform to the systems that support your marketing and operations. Web developers retain the flexibility to build and integrate, while marketers gain a clearer way to manage everyday website content.

Improve Visibility Across the Network

A fragmented website environment makes it difficult to understand what has been published and where. A more consistent platform and content structure can improve oversight, accountability, and reporting across corporate, regional, and location websites.