TwoTaps and GloFox have joined forces to deliver smarter fitness experiences for multi-location gyms and studios. This integration allows fitness brands to connect member data, personalise communications, and organise operations from a single platform. 

What Is GloFox and Why Do Fitness Brands Use It?

GloFox is a comprehensive fitness management platform designed to help gyms, studios, and multi‑location fitness brands improve their operations while enhancing the member experience. It acts as a central hub for everything from membership management and class scheduling to billing, mobile app engagement, and reporting.

The platform allows fitness operators to manage all locations efficiently, giving staff and management full visibility over member activity, attendance, and preferences. With its intuitive interface, GloFox makes it easy for members to book classes, track progress, and engage with their fitness community via mobile apps.

How Do TwoTaps and GloFox Improve Fitness Experiences?

1. Unified Member Data for Smart Decisions

One of the biggest barriers to personalised fitness experiences is fragmented data. With the TwoTaps + GloFox integration, all member interactions, preferences and behaviour signals are consolidated into a single profile.

This unified view allows fitness brands to:

• Identify members at risk of churn

• Personalise messaging based on attendance patterns

• Trigger offers that match member interests

When data flows between systems, brands no longer guess what members want. They know, and they act with precision.

2. Advanced Segmentation and Campaigns

Not all members are the same. Some thrive on classes, others value personal training, while some engage more with digital content.

Using behavioural data from GloFox, TwoTaps segments members into dynamic audiences. This enables campaigns designed for different cohorts, such as:

• High‑frequency attendees who deserve loyalty incentives

• Infrequent users who need motivational messaging

• Class drop‑outs who need personalised reminders

By speaking to members in relevant, timely ways, fitness brands increase the likelihood of continued engagement and membership renewal.

4. Better Retention Through Predictive Insights

Predicting churn is no longer guesswork. A combination of attendance data, engagement signals and automated triggers can predict when a member might disengage.

With this insight, fitness teams can intervene proactively, offering personalised incentives or additional value before the member decides to leave. With fitness apps showing retention rates can improve by roughly 25 per cent when personalised features are provided, the potential to reduce churn is demonstrated clearly.

5. Cross‑Channel Engagement That Meets Members Where They Are

Members consume information across multiple channels. The TwoTaps and GloFox integration ensures communication is consistent and relevant across:

• Push notifications

• SMS

• Email

• App‑based alerts

Cross‑channel engagement increases the chance that members see the right message at the right time.

What ROI Can Fitness Brands Expect?

Although results vary by brand, organisations that implement integrated automation often see:

• A rise in retention and renewal rates

• Higher engagement across digital channels

• Increased lifetime value per member

• Reduced administrative workload

Because digital transformation and personalised engagement are among the top drivers of loyalty and growth, the return on strategic integration can be significant.

Conclusion

Delivering smarter fitness experiences requires more than good intentions. It demands a connected platform that unifies data, automates personalised interactions and gives fitness brands real power to retain and delight members. The TwoTaps and GloFox integration offers precisely this. By combining operational strength with intelligent automation, brands can move beyond one‑size‑fits‑all approaches to deliver experiences that connect with members and drive sustainable growth.

For multi‑location fitness operators, this integration is not just software. It is a strategic advantage in a market where personalised, tech‑savvy experiences matter more than ever. Start reimagining member engagement today and discover how smarter automation can elevate your brand, deepen member loyalty and unlock long‑term success.