TwoTaps has officially integrated with FranConnect, bringing together marketing and operational systems for franchise and multi‑location businesses. This integration is designed to make opening new units, managing campaigns, and maintaining brand standards faster, simpler, and more effective.

What is FranConnect?

If you run a franchise network or multi‑location business, you’ll know that scaling isn’t just about opening more sites. It’s about replicating systems, maintaining brand standards and ensuring every unit performs well. 

FranConnect is a cloud‑based franchise management system built for exactly that. It helps brands develop new units, onboard franchisees, monitor compliance, workflows, and optimise performance. FranConnect provides the operational backbone for scaling a franchise brand with control, clarity and efficiency.

What operational and strategic advantages do franchise groups get with this integration?

When you view the franchise body as a system, the gains scale dramatically.

1. Faster onboarding of new units

One of the biggest roadblocks in franchise growth is the delay in getting a new site fully operational and marketed. With the integration, you remove bottlenecks. FranConnect handles the operations readiness, and TwoTaps handles launch marketing. The handover is seamless. That means new locations open faster and start capturing revenue sooner.

2. Improved campaign performance

Because you’re aligning marketing execution with actual unit data, you reduce wasted spend. For example, if a unit flag shows “low readiness” in FranConnect, you might skip sending it the full marketing kit until operational issues are fixed, avoiding inefficient spend. Or you might tailor the campaign differently.

The integration translates efficiency into stronger results.

3. Easier compliance and governance

Brand standards matter. FranConnect tracks operational compliance; TwoTaps ensures marketing compliance (correct visuals, approvals, local deviations). 

When both are integrated, you enforce standards across all units without micromanaging. This protects your brand while allowing local flexibility.

4. Brand scalability and visibility

Brands using FranConnect report that their growth outpaces peers significantly. As noted, customers achieve 5.5 % growth versus 2.6 % industry average. With TwoTaps layered on top, you add marketing muscle which further accelerates visibility, local presence and overall brand momentum.

5. Real‑world multiplication effect

Consider a brand with 100 locations. If each unit improves its marketing conversion by even 2 %, that's 2 extra loyal customers per site per month, which adds up quickly. Integration transforms each site from “just a location” into an active growth node in the network.

Empower your brand network today

If you’re managing a multi‑location or franchise business, you know the pain of disjointed systems, marketing teams chasing openings, and brand inconsistencies creeping in. 

By using TwoTaps and FranConnect, you’re choosing to bring harmony to those challenges. You’re telling your franchise network: we will open more units, we will market them better, we will measure what matters, and we will scale with control.

Start small. Kick off the pilot. Use the learnings to refine your workflows. Then scale with confidence. Because each site becoming aligned with your brand, each unit launching stronger, each campaign delivering more accumulates into real growth, stronger performance and an engaged network of franchisees ready to succeed.