Big news for fitness operators and multi-location gym owners. TwoTaps and ClubReady have officially joined forces to make running your business smoother, smarter and more connected than ever.

What is ClubReady all about?

If you run a gym, studio or multi-site fitness brand, you’ve probably heard of ClubReady. It’s a full-suite fitness club management platform crafted for studios, gyms and wellness clubs.

ClubReady handles everything like lead management, class scheduling, membership billing, staff rostering, check-ins, mobile apps, and more. What makes it particularly useful for multi-location or franchise operations is that it supports scalable growth, giving you centralised oversight and common workflows across all your sites.

So if you’re seeking to level up your operations, reduce friction, and improve member flow from marketing through to check-in, you’re already on the right track, understanding ClubReady.

Why does the ClubReady and TwoTaps integration matter for your fitness operation?

Let’s unpack the true value of combining the two. Because, yes! Individually, they’re strong. But together they unlock something much more powerful for multi-site fitness brands.

1. Seamless data flow = fewer breaks in the process

When a prospect lands on your website via TwoTaps, fills a form or books a trial, that data can push directly into ClubReady. No manual CSVs. No double entry. No “we captured a lead but forgot to follow up” horror story.

That means faster speed-to-lead, smoother member conversion, and less wasted effort.

2. Operational alignment and consistency across sites

With dozens or hundreds of locations, you need both marketing consistency on brand visuals, campaign messaging, including operational consistency on membership process, class booking, and check-in.

The integration ensures that when marketing drives a specific offer or trial, the backend ops is ready, trained, and aligned across locations. Which means less chaos, fewer lost leads and a better member experience.

3. Better insights = better decisions

When your marketing tech and operations tech talk to each other, you gain the ability to ask smarter questions. 

Which landing page resulted in the most actual sign-ups, not just form fills? Which site converted trial attendees into members the fastest? What’s the cost per member acquisition by location?

So with TwoTaps and ClubReady, you gain that holistic view and can act on it.

4. Enhanced member experience

For a fitness brand, the experience begins on your website. The first impression, trial booking, class schedule, etc. If that funnels into a backend ops platform smoothly, your member sees zero friction. 

They hit the site, book a trial, walk-in class, check in via ClubReady mobile app, and you’re tracking their attendance and engagement straight away. That’s the kind of experience that builds loyalty and referrals.

5. Scalability with control

For any brand with ambitions to open multiple locations, you need systems that scale. You need marketing that can be rolled out broadly but still localised. Operations that can flex and replicate; data you can compare across sites.

This integration gives you exactly that. TwoTaps is handling marketing at scale, ClubReady is handling operations at scale, synced together. That helps your brand grow smarter, not just bigger.

Why TwoTaps is the partner for your franchise success?

When you’re serious about scaling a fitness brand across many sites, you need more than just a website. You need a platform built for multi-location and franchise models. TwoTaps ticks that box: brand control, location flexibility, campaign deployment, and analytics. All designed with this model in mind.

Combine that with the operational strength of ClubReady, and you have a system that covers both the front and back of the funnel.

That means you’re not just generating leads, you’re converting them, operating them, and measuring them.

Conclusion

For multi-location fitness brands, the biggest challenge isn’t just getting leads. It’s ensuring that every location handles those leads consistently, efficiently and in a way that converts them into loyal members. The integration of TwoTaps and ClubReady gives you exactly that.

Imagine no more broken hand-offs between marketing and operations; no more sites using different processes or different data. No more guesswork on which campaign converted best or which location is under-performing. Instead, you get a seamless funnel, you get real-time insights, you get growth you can scale.

So if you’re ready to stop managing silos and start growing smarter, it’s time to explore the TwoTaps and ClubReady integration. 

Book a demo and see how your fitness operation can move from good to great!