TwoTaps now integrates with Google Business Profile (GBP), giving multi‑location businesses the ability to manage their online presence and local marketing more efficiently. This integration ensures that your locations show up correctly on Google, your marketing content stays consistent, and customer engagement is maximised.

What is Google Business Profile?

Google Business Profile (formerly known as Google My Business) provides each physical location of your business with a dedicated panel in Google Search and Google Maps. You control things like business name, address, phone number, opening hours, photos, posts and reviews.

When someone in your area searches for your services, you want to show up, you want to look good, and you want them to call, visit your website, or walk in. According to Google, businesses with a complete Business Profile are about 70% more likely to receive a store visit and 50% more likely to be considered for purchase.

So for a multi‑location company, managing dozens or hundreds of profiles manually becomes complex, expensive and risky. That’s where integration and platform support make the difference.

Why should you use TwoTaps with Google Business Profile?

Imagine one of your branches changes its opening hours. You have 50 locations. You log into each Google Business Profile individually. You upload new hours, check they’re correct, upload a post on each, and respond to reviews. It’s tedious.

The main benefits:

1. Centralised management for multi‑location brands

With TwoTaps’s integration, you avoid logging into each location’s Google account. Update business info, posts, photos and attributes from a single platform. This ensures consistency in branding and message across sites.

2. Save time and reduce errors

When you update data in one place and it propagates to Google Business Profiles, the risk of one branch showing old hours or the wrong address goes down. Less time spent means marketing teams get to focus on growth, not housekeeping.

3. Better local SEO & stronger brand control

You can ensure every branch adheres to local‑listing best practices: correct categories, complete descriptions, lots of recent photos, prompt review responses. Excellent listing = more visibility. 

4. Data and insights across all locations

The integration means you can compare performance (calls, direction requests, website clicks) across multiple branches, spot trends, and prioritise action where it matters. Without such integration, you might miss low‑performing locations that drag the brand overall.

5. Drive growth, not just maintenance

When your listings are well-maintained, optimised and aligned with your marketing strategy, local search becomes a growth engine. 

Using TwoTaps with Google Business Profile integration allows you to shift focus from “we must update these listings” to “how do we make these listings convert better”.

How does TwoTaps help optimise your Google Business Profile?

Let’s walk through how, step by step, you can use TwoTaps together with Google Business Profile integration to optimise your local presence.

1. Sync your core business data

Using TwoTaps, you upload or maintain a “master record” of each branch such as business name, address, phone, trading hours, categories, attributes, and services.

You push those details into Google Business Profiles, ensuring accuracy and consistency across all locations.

2. Choose categories and primary details correctly

With TwoTaps, you can ensure each branch uses the correct primary category and any secondary categories. You can monitor branches that use generic or inappropriate categories that hurt local visibility.

3. Publish posts and updates from one dashboard

Google lets you post updates directly in Google Business Profile. With multiple locations, this becomes repetitive. TwoTaps allows you to craft a post once, schedule it, and deploy to selected branches.

Regular posts signal to Google that the profile is active, and to users that your business is engaged.

4. Manage reviews and user engagement

Reviews drive trust and conversion. TwoTaps lets you see all reviews across your network in one place, respond quickly, identify branches with low ratings and remediate. That means you maintain brand reputation across all locations.

5. Upload and maintain rich media (photos, videos)

High‑quality photos and videos are key. TwoTaps provides a way to push new visuals across branches, ensuring each location has enough recent, relevant imagery to help stand out.

6. Monitor and act on insights

Through TwoTaps, you aggregate performance metrics (views, clicks, calls, bookings) from Google Business Profiles. You identify which branches are under‑performing, which listings are missing key details, and you act accordingly.

7. Scale and maintain systemised processes

As your business grows to more locations, you’ll want a repeatable playflow: the same profile template, the same optimisation checklist, routine review responses, periodic photo updates, and a schedule of posts. TwoTaps supports that at scale.